3D Product Configurator: 5 Ways it Benefits eCommerce Stores
A 3D product configurator is a rising innovative digital tool that helps eCommerce businesses in boosting revenue. What’s more? it allows both, manufacturers and retailers, to successfully overcome the challenges they face related to creating, promoting, and selling goods.
What is a virtual 3D product configurator?
Usually, a 3D product configurator is software for customizing products in online shops. Sometimes configurators are also used in real-world stores. In this case, they serve as interactive displays to engage with customers. With the help of a 3D configurator, customers can customize the merchandise design and create their version of it. While using it, customers can operate 3D models of products, colors, textures, modify their materials, etc.
From a business perspective, such tools can help manufacturers overcome many hardships. The latter includes getting bad reviews from customers, cart abandonments, low sales, high return rates, stocks overload, and much more. These obstacles often come when the customers can’t get a proper understanding of the product design, pictures, or description. As a result, they don’t buy the product or get disappointed when the product services — because they imagined it differently.
But now, with a 3D product configurator, you can get prevent such unpleasant outcomes with ease. How? You’ll find out, keep reading.
#1. Improves Customer Experience and Satisfaction
A 3D configurator gives customers a wide opportunity for customization of goods, so they can design exactly what they want. But, how does it work? The customers are offered a base CG model of the product with different changeable features. In just a few clicks, they can modify an item according to their preferences and order what they truly want.
While modifying the product, customers naturally learn a lot about the product they’re ordering. To name a few, they get to know what characteristics and options are available, the difference in cost between the original and customized product, etc. What’s more? Users enjoy the creative process of designing the product in their way. Which helps them to build an emotional connection with the product, which increases the chances of making a purchase.
#2. Shortens the Sales Cycle
After a customer spends some time customizing the product, he is already educated about it. Therefore, he’ll have fewer or no questions about the product to a sales rep. Which eliminates the need for transactional calls and shortens the sales process. Now, the customer doesn’t have to wait for someone to assist in making the purchase.
#3. Decrease Return Rates
According to Forbes, eCommerce brands that use 3D configurators have lowered their online return rates by 80%. That’s a big number. What defines these impressive stats? Here it is. 3D product configurators not only help shoppers make faster decisions but better decisions.
The use of 3D product configurators makes customers more confident about their choice. It allows them to precisely explore the product and have a better understanding of the features before they buy it. This makes the customers more confident about what will be delivered to them and lowers the return rates dramatically.
#4. Helps in Tracking Customer Behavior
Understanding the customer’s behavior is the key to building a successful eCommerce business. And a 3D product configurator does the same. As it’s an interactive tool, it encourages the actions of the buyers, which can be analyzed and tracked.
Namely, shop owners and retailers can monitor the number of people who use the 3D visualization and 3D product configuration tools to create a personalized item. They can also monitor how much time they spend customizing them, what design range they preferred, what specific tools they used the most, etc.
When put together with other marketing data, like conversion and return rates, sales dynamics, traffic, and customer satisfaction, this information can give a good recourse for analysis. Which can later serve as a ground for further business decisions.
#5. Cuts Stock Expenses
It’s nearly impossible to meet modern customers’ needs with a poor selection. So, to succeed in the market, brands tend to offer diverse items for different choices. But there’s a problem: having a wide range of products requires high expenses for storage and management.
But, this obstacle can be overcome if the brand has a 3D product configurator on its website. It can be used to demonstrate a wide range of possible choices in a digital space. This way, the products will only be manufactured once a buyer makes an order through the configurator.
3D product configurator has proven its effectiveness and its opportunities for eCommerce stores in many industries. The Configurator Database founds that there are more than 1300 tools in 17 different fields — from motor auto parts to jewelry, clothing to vehicles, etc.
And there’s no surprise in that because 3D product configuration allows for customized items and provides customer satisfaction, shortens the sales cycle, and reduces return rates. On top of that, it helps monitor customers’ behavior and cut storage expenses.
Interested in growing your Commerce business? Schedule a Call with Simplio3D to get a dedicated and reliable 3D configurator software for your business.