A registered trademark is an asset that not only represents your business, but also aids consumers in differentiating it from rival brands.
it’s important to know how to protect trademark and defend your brand from the outset to avoid or minimise the trademark battle. Because even if you ultimately prevail, legal disputes can be a disastrous, expensive, and time-consuming process. Here are 5 ways to protect your registered trademark.
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Make sure your trademark is defendable
Before registration, make sure your trademark is defendable to maximise its protection. You must conduct in-depth trademark searches after deciding on the kind of trademark you are looking to register.
The goal is to determine whether your trademark violates any other commercial interests. Simply put, if another company is already using a trademark that may be similar to the one you intend to register, you can be ready for any oppositions.
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Registering and Protecting your Trademark
It’s crucial to register everything surrounding your mark once you’re certain there’s no danger of confusion. This comprises the name, symbol, tagline, and names of your company’s products. Anything that makes use of your trademark has to be registered simultaneously.
You are essentially preventing someone else from taking these marks for oneself by controlling them. Any suggestions you have for the future should be registered in the same way. You’ll always have a strong grip on them if you keep hold of them today.
It is also important to keep the marks secret from your rivals until you add them to your portfolio. You will be forced to rethink your marketing strategy or pay them for the rights if they register a mark before you utilise it.
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Using social media for protecting your Trademarks
Many companies face an issue after registering the trademark for their business, where they are unable to maintain corresponding social media handles. These social media profiles make up a significant element of digital marketing in today’s world, and having the same name as a competition might affect whether a buyer finds you or your rival company.
Keep in mind that registering only the Facebook or Instagram handles might not be enough to keep protecting a trademark. In our opinion, you should consider registering handles on these below-mentioned social media platforms, just to be on the safe side.
- TikTok
- Snapchat
- Medium
- Tumblr
- GitHub
- Twitch
- YouTube
Remember that some of these could not apply depending on the service or commodity that your mark corresponds to. For instance, software development platforms like GitHub may not be a concern for FMCG goods. Nonetheless, reserving your trademark on any platforms that are even vaguely pertinent doesn’t hurt.
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Monitoring and protecting a trademark
Losing the ability to manage a brand and its reputation due to trademark infringement causes brands a variety of issues. A brand has to keep track of fresh trademark filings, because an issue may be solved more quickly the earlier it is detected. Also, the procedure gets tiresome with time.
It is more expensive to prevent the trademark from entering the market later on. Therefore, it is recommended that you enlist the aid of an intellectual property lawyer for protecting your trademark.
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Defending your registered trademark
You may build a strong defence by maintaining a robust trademark monitoring plan as well.
You may stay one step ahead by monitoring the trademarks that your rivals are registering. To protect your brand, your company, and your clients, keep an eye out for trademark violations and potential brand confusion.
This is not very difficult to do. You may make it simpler and get a more complete approach by combining contemporary technology and human skills. Intellectual Property lawyers specialise in this, and they have the right skillset to make sure you can and will be defended at all times.
Who can help in protecting your trademark?
Constant effort is key to protecting your trademark. Establishing a brand and defending a registered trademark are not simple tasks. Hence, make every effort to safeguard your brand and prevent others from using it for their own gain.
At Mishoura, we can connect you with the top Intellectual Property lawyers in your area that can assist in not only registering your trademark, but can also constantly monitor, identify potential threats, and come up with solid defences to protect your trademark.
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