“Currently, there is an increasing demand for sustainable business promotional products due to a growing change in consumers’ attitudes towards sustainability.”
Every day, there’s a prominent emerging trend cutting across all industries. This trend promotes ecological awareness and the production and use of environmentally friendly promotional products. This awareness is backed up by the current environmental problems and how sustainability provides a solution and protection and preservation.
Hence, most customers, clients and employees want their company to be more environmentally and socially conscious and ethical. As a company, would you like to know more about why water-saving promotional products are in great demand? This article will answer these questions why sharing insights on the topic “All You Need to Know About Water-Saving Eco-friendly Promotional Products,” as outlined below.
- · Why is water sustainability important?
Why is water sustainability important?
Water is the largest natural resource on earth, but only 1/3 is accessible to man. However, there is a current decrease in the quality and accessibility of water due to actions that have brought on adverse consequences such as drought, deforestation, heatwave, climate change etc. Thus, there’s a need to alleviate the global ecological crisis by reducing environmental degradation and protecting the earth’s life support system, such as food, water and energy. Water sustainability is one of the major players to execute these desires.
Water sustainability is essential to man. It is an action derived from conscious and strategic efforts by man, advocating for strategic changes to protect nature while mitigating the environmental problems and consequences that we experience. It means that water supply will remain consistent despite environmental challenges and adequate to meet multiple needs of man and the ecosystem. It involves sustainable water management to meet the needs of the present without compromising water quality and capacity to meet the future generation’s needs.
Due to the various man’s activities that have compromised the ecological integrity and caused deleterious effects on the ecosystem, water sustainability provides a way to preserve the life quality of the ecosystem and the health quality of man in the long run. Also, it provides a solution via the effective and holistic management of water resources, possible with the strategic intervention by individuals, companies, organizations and the government, such as promoting environmentally friendly products, especially water-saving ecofriendly products.
What Are Eco-friendly Promotional Products?
Eco-friendly products are usually made from sustainable materials or renewable sources to encourage earth-friendly behavior and ecological protection. Promotional products are branded, customized or personalized with a logo, design, or other attributes such as colour, words, names or pictures. Hence, eco-friendly promotional products are branded as environmentally friendly products and made from sustainable materials. Examples are sustainable fabrics, electronic products, upcycled socks, recycled shopping bags etc.
These products can either be energy saving, water saving, recyclable or reusable organic, socially compliant, or biodegradable. Ecofriendly promotional gifts are great for giveaways and corporate donations at parties, anniversaries, exhibitions, tradeshows, fairs, seminars and business meetings. Although it arose from a demand for brands and businesses to initiate and execute more environmentally and socially ethical actions, the latter quickly discovered the rewards they could enjoy by implementing the promotional tactics.
A company’s ecofriendly promotional products contribute towards sustainability and waste reduction. They can leave a positive impression in the minds of the recipients by sharing the message that you care about them and the earth, and you are making efforts to contribute your quota to sustainability. Furthermore, they create a positive brand image and are great for building brand awareness and ultimately increasing sales and profits.
What is greenwashing, and why your company should avoid it?
Greenwashing is the act of deception. It is passing misleading information or giving a false impression about how a company’s or business products are environmentally friendly. It involves unconfirmed claims or exaggerates from a company to deceive potential leads and the general public while achieving its marketing goals. As it is a common practice that some companies are involved in today, you are advised to avoid it to escape the harsh realities and consequences it can bring to your company.
Greenwashing is a behaviour that arose from the demand for environmentally friendly products, providing a way for companies to capitalize on these demands by voicing out that their products are more natural or sustainable. Though it’s effective for businesses to cash quickly, the long-term effects are harmful and can be significantly mitigating. Sadly, these companies are not usually committed to “Green Earth” initiatives and are only looking for ways to bypass laws and increase brand awareness.
When these companies are caught, they lose sales drastically. Customers and clients who discover they’ve been lying would usually share their concerns on social media, which might quickly make its way to the media, alerting both old and potential customers about your deception. In return, these companies usually lose many customers in a short time, earn a negative brand impression and experience a significant drop in market shares/stocks. Furthermore, they might face serious issues such as lawsuits from the public, the government or federal organizations, a negative drop that is not often easy to navigate.
Ideas for water saving ecofriendly promotional products?
Water-saving promo products are branded products made from sustainable materials and “save water” by reducing environmental impact. These environmentally friendly products are made from cotton, bamboo, jute, wool, RPET, and other recyclable or reusable materials to reduce plastic consumption. This reduces plastic production and pollution, mainly water pollution in the rivers, lakes, seas, and oceans. This way, the quality and quantity of accessible water in the ecosystem are not. For example, about 9 liters of water is saved per 1 kilo of recycled cotton, and about 99% of water is saved by producing recycled polyester.
Research has shown that water is currently a worldwide issue, from the melting arctic to drought regions, coupled with the heat waves. Also, it is said that by 2025, 50% of the world’s population will experience what is known as “water stress”, dealing with a lack of access to safe, clean and sufficient water to meet our needs. Therefore, water saving ecofriendly promotional products are one of the sustainable promotional items that most companies are investing in to gain admirable brand recognition in an eco-conscious world.
You shouldn’t neglect quality and usability in choosing your branded items or corporate gifts as a company. Avoid products made from low-quality materials, are not convenient for use and do not meet your recipient’s preferences. Instead, you should go for durable and quality products that are practical and creative. Most importantly, you can avoid greenwashing by getting your promotional products from companies that integrate sustainability in their product development process, opting for newly developed sustainable fabrics and other traceable water-saving products.
Currently, there is a new technology called “AWARE”, a virtual component embedded in these products that can verify sustainable content through tracer technology that can make you validate your sustainability claims by blockchain technology. Examples of branded items produced with this technology are promotional t-shirts, socks, caps, umbrellas, aprons, notebooks, hats, picnic mats, water bottles, shopping bags, drawstring bags, waste bags, laptop bags, cooler bags, tote bags etc. These can be made from different sustainable materials infused with the AWARE technology.
Benefits of water-saving eco-friendly products for your company?
Water-saving eco-friendly products are a profitable investment for your company and help you achieve your branding, advertising and marketing goals. They can boost employees’ morale, share a message that you appreciate them, and increase brand loyalty. They are great as corporate gifts, offering a way to help you boost your brand image in a positive light.
Promotional gifts help you gain brand loyalty with your customers and clients by building an emotional connection with your recipients. Your promotional items are usually well received and utilized by these recipients in their everyday lives. Initially, you leave a positive impression in their minds, and this feeling lingers and grows into attachment and trust as they subconsciously associate your brand with sustainability. In return, this would boost overall product perception and purchase.
Furthermore, they offer a cheaper advertising tactic to boost brand visibility by acting as a walking advertisement. They will showcase your thoughts on social and environmental responsibility while sharing your brand’s message, wherever they are being used and seen. A single promotional item can attract new customers and clients in an ever-expanding reach via continuous advertising.
This article has shared insights on why water sustainability is essential, why you should invest in water saving, eco-friendly promotional products, and avoid greenwashing. Thus, you should purchase the environmentally friendly products mentioned in this article, which can bring branding benefits and other rewards that your company can enjoy, especially in the long run.
