When it comes to SEO, keyword research is essential. Your website or blog will get very far with it. As a result, it’s important to have the right tools at your disposal. But what if you’re on a budget or need more resources to invest in expensive keyword research tools? Don’t worry; plenty of local keyword research tools can help you get the job done.
In this blog post, we’ll look at 4 of the best local keyword research tools. We’ll discuss the importance of local keyword research, why it’s relevant to you, and how to use these tools to maximize your keyword research efforts.
1. Google Keyword Planner
This free tool has many features and benefits, making it an essential part of any content marketer’s toolkit.
Google Keyword Planner is invaluable for researching and selecting effective local keywords. This powerful tool helps you discover Google-approved keywords relevant to your business and get insights into how each keyword performs.
Using the tool is simple and straightforward. All you need to do is enter a keyword or a website URL into the search bar. The Keyword Planner will then display all related keywords, their search volumes, and competition levels. This data can be invaluable for creating an effective local SEO strategy.
Google Keyword Planner can also be used to plan and implement effective local PPC campaigns. It can help you discover the keywords your target audience is searching for and their cost-per-click (CPC) bids. This data can create a highly targeted and cost-effective PPC campaign.
Google Keyword Planner can help you to identify keyword trends and seasonal variations. This data can help you understand the type of content your target audience will likely engage with and ensure that you’re creating relevant and up-to-date content.
2. Keywords Everywhere
This Chrome add-on is a great companion to the standard Google Keyword Planner, allowing you to gather data and uncover relevant keywords quickly.
Though Keywords Everywhere isn’t robust enough to compile your entire keyword list, it can be used to gather relevant options and data quickly. This makes it a great tool when you need to find keyword options on the fly and don’t want to bother with a more involved keyword research process.
Using the Chrome extension is simple. All you have to do is add the Keywords Everywhere extension to your Chrome browser. Once installed, the extension will start gathering relevant data and keyword options. It will also suggest related keywords and make available the search volume, CPC, and competition rate for each keyword.
The data is presented in a convenient, easy-to-read format, allowing you to quickly scan for the best keywords and determine which is most likely to be successful. And if there’s a keyword you’re particularly interested in, you can click on it to access more detailed information.
The unique feature of Keywords Everywhere is its ability to pull data from search engines, e-commerce sites, YouTube, and Amazon. This means you can quickly understand a keyword’s competitiveness across multiple platforms and make the best decision for your campaign. An SEO agency or expert freelancer can do effective keyword research with any tools and expertise. Hire the best SEO Agency seo byra oslo, in Norway for greater SERPs visibility.
3. Moz Keyword Explorer
Moz Keyword Explorer helps you better understand why certain pages rank where they are on a given SERP, which can help you finetune your efforts. It also allows you to predict the search volume related to a specific keyword with an accuracy of over 90%.
Moz Keyword Explorer also provides you with several other helpful features. It can help you identify relevant keyword phrases related to your query, and it also offers related keyword metrics such as search volume, competition level, and keyword difficulty. It even offers a difficulty score for each keyword, so you can easily determine how difficult it will be to rank for that particular keyword.
Not only that, but Moz Keyword Explorer also allows you to analyze and compare organic and paid search results, which can help you better understand the competition you’re facing. And it even gives you the ability to export your keyword research results to a CSV file, making it easier to share your findings with your team.
4. Ubersuggest
Ubersuggest is a must-have tool for any serious local SEO pro looking to stay ahead of the competition. Developed by SEO expert Neil Patel, Ubersuggest is an incredibly useful keyword research tool that helps users discover what their competitors are up to and how their current efforts are doing.
You can get instant insights into your competitors’ local SEO strategies with just a few clicks. This allows you to leverage their current knowledge and form your strategies for your local SEO campaigns.
Ubersuggest is an incredibly useful tool for SEO professionals and businesses alike. With Ubersuggest, you can quickly identify which keywords your competition is using and their performance. This allows you to quickly determine which keywords you should target and how to optimize your content and campaigns for maximum visibility and ROI.
Not only does Ubersuggest provide an array of valuable data, but it also provides an easy-to-use interface. Simply enter any keyword or URL you’d like more information on, and you’ll have access to a wealth of information.
Summary
Keyword research is essential for successful SEO. Using the right tools and techniques ensures your website or blog is well-positioned in the SERPs. We’ve looked at four of the best local keyword research tools available today that can help you get the most out of your keyword research efforts. Whether you’re on a budget or have the resources to invest in more expensive keyword research tools, these tools can help you take your SEO to the next level.
