Marketing automation tools make it easier for sales teams to reach and engage customers. They enable marketers to create and send personalized, targeted messages to their audiences.
Hubspot has made a concerted effort to simplify their platform and provide a no-coding environment for marketers. It also offers a huge library of templates, resources and support to marketers.
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Content Marketing
With a variety of content marketing tools, HubSpot allows marketers to nurture qualified leads until they are ready to pass them over to the sales team for conversion. This helps businesses to keep their lead pipeline clean and organized while increasing sales efficiency.
In addition to the content marketing tools, HubSpot also includes a CRM that allows the sales team to log and track leads with ease. This helps the team stay more organized and ensures that no lead is missed or overlooked.
HubSpot is a powerful tool that can help any business grow. With features that help Marketing, Sales and Customer Service work better together, HubSpot is a leading choice for many businesses. The company continues to innovate, adding new tools to help companies attract and retain customers, improve operations and drive growth.
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Social Media
Unlike traditional marketing methodologies, inbound attracts leads through strategies like content and relationships that develop over time. Once a prospect becomes aware of your brand, they often reach out to learn more and become a sales lead. HubSpot tracks each lead’s interaction with your company so your team knows when to follow up.
Whether you are looking to add a pop-up subscribe modal to your blog or want to track the engagement of your email campaigns, HubSpot has many features that can save you time and effort. The platform is one unified system, eliminating the need to synchronize data between different sections.
Sales teams want to sell and don’t want to spend time logging, importing and exporting data. With HubSpot, each team has visibility into the most qualified leads and customers so they can focus on their goals.
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Lead Nurturing
Keeping in touch with potential customers can help your company build loyalty, drive adoption, and increase sales. However, it’s important to balance delivering valuable information with not pestering your leads.
When you know who your ideal customers are, you can tailor your lead nurturing campaigns to their needs and pain points. Use marketing personas to guide you as you develop a content plan and create a sequence of communications that matches the stage of the buying journey your target market is in.
Airstream used HubSpot to integrate dynamic follow-up emails, directly connecting with their audience. This streamlined their entire sales, marketing, and customer service processes into one seamless experience for all of their customers.
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Email Marketing
Creating, managing, and analyzing email automations is a vital part of a marketing team’s growth plan. The tools help improve operations and make it easier for teams to work together and create a great customer experience.
With HubSpot, teams can track all leads and customers in one system, allowing them to communicate more effectively and ensure no issues fall through the cracks. Learn how Airstream, a recreational vehicle manufacturer, used the software to grow and scale its marketing department, while improving its processes.
Set up simple workflows from your forms in the Automation tab. Choose the form submission as your enrollment trigger and select the action to take, like sending an email or adding a task in the CRM. You can also use personalized contact and company tokens in your workflows.
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Automation
If you are a business that wants to grow their marketing, sales and customer service activities, then marketing automation is a key part of this process. This saves time for employees and frees them up to focus on other important tasks such as attracting new customers, maintaining customer relationships and increasing revenue.
The HubSpot full growth suite includes many different automation tools. Specifically, workflows are the core of HubSpot’s automation features and provide flexibility and scalability for your business.
Automate your marketing with workflows that can include custom actions, email templates, sales pipeline management and more. Whether you are a start-up or an established business, our team of certified HubSpot automation experts at Demodia can help you set up and optimise your workflows. To get started, book a free consultation.
