Due to their spending power, the millennials are a target group for many Packaging companies. Companies have spent years attempting to modify their marketing materials to appeal to this demographic.
However, it can be easy to reach these clients. You may attract this market’s interest and keep them interested in your items by knowing a few basic details about Generation Y and using the packaging design approach.
Understanding the Millennial Mindset
Millennials are people born between 1981-1996. This group frequently receives criticism for being egotistical and self-obsessed. They are famous for “wanting it all,” rejecting the antiquated beliefs held by their parents, and acknowledging their power when purchasing.
Shoppers in the past had fewer alternatives available to them. They would have to rely on tiny, neighborhood stores close to their houses to provide whatever consumer packaged goods (CPG) they desired because Amazon and online were still future ideas.
As a result, this generation preferred remaining with brands that were more accessible and well-known to them. They forged long-lasting bonds based on fidelity and trust.
The computing revolution has changed everything, and the millennial generation and their children have access to more items, brands, and stores. This straightforward adjustment served as the foundation for the Millennial worldview and how companies should interact with them.
How to Reach Millennials Through Packaging Design
Millennials are known to be receptive to marketing that outlines a company’s mission, principles, and values. Just because you have a soy candle business that promotes all-natural, small-batch, and handmade, doesn’t mean these messaging points get noticed immediately. Creating a solid branding by primarily using custom candle labels with a good narrative will reach them through repeated exposure. Your chances of engaging with Millennial customers will increase if you can clearly communicate your company’s ideals to prospective customers. (It also helps to have an eye-catching packaging design.)
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Packaging materials
While online shopping is popular among millennials, it will never completely replace traditional in-store retail. According to a survey conducted by Consumer Culture, 68% of Millennials still prefer finding things in stores as opposed to online. Your chances of engaging with Millennial customers will increase if you can clearly communicate your company’s ideals to prospective customers. (It also helps to have an eye-catching packaging design.)
Give some attention to the packaging material you choose, primarily if your brand positioning promotes concepts of eco-friendliness and minimal carbon impact. Claiming to be environmentally responsible while using petroleum-based plastic as your packaging material is bound to paint your brand in a bad light.
Remember to take into account the potential for recycling and reusing various packaging types. Consumer appetite for reusable packaging is rising. The well-established inclination of Millennials for sustainability is related to this.
Overall packaging design
If your brand has a point of sale that relates to your core principles, flaunt it on your packaging design. Claims that the product is organic, that the business donates a portion of its profits to environmental preservation, or that the container is 100% recyclable are typical instances of this. These strategies are perfect for custom confectionery labels, where you can dress up your products and create a good brand story panel.
Your chances of engaging with Millennial customers will increase if you can clearly communicate your company’s ideals to prospective customers. (It also helps to have an eye-catching packaging design.) Remember to take into account the potential for recycling and reusing various packaging types. Consumer appetite for reusable packaging is rising. The well-established inclination of Millennials for sustainability is related to this.
Connect With the Millennials
Most importantly, Millennial consumers want to believe that the items they purchase are having a positive influence on the world. Share any uplifting messages about your company’s objective, dedication to its employees, commitment to reducing carbon emissions, or charity endeavors through your packaging.
Consider it more of a brand-selling strategy than a product-selling one. While browsing through the internet for perfume, a millennial may come across 1,000 similar brands, but it is the messaging on the package that leads them to make a choice. Remember to take into account the potential for recycling and reusing various packaging types. Consumer appetite for reusable packaging is rising. The well-established inclination of Millennials for sustainability is related to this.
Collaborating with knowledgeable packaging experts will help you to come up with the right design that speaks to millennials. While online shopping is popular among millennials, it will never completely replace traditional in-store retail. According to a survey conducted by Consumer Culture, 68% of Millennials still prefer finding things in stores as opposed to online.
Your chances of engaging with Millennial customers will increase if you can clearly communicate your company’s ideals to prospective customers. (It also helps to have an eye-catching packaging design.) Remember to take into account the potential for recycling and reusing various packaging types. Consumer appetite for reusable packaging is rising. The well-established inclination of Millennials for sustainability is related to this.
