Social media platforms play an important role in the growth of businesses or brand in the digital world. A billion users all around the world use social media on a daily basis. So, it is an opportunity to make awareness about their products to people and grow their business. Social media likes Facebook, Twitter, and Instagram are all used for the promotion of businesses to increase brand engagement. Accepting all these very effective tools that are used nowadays, but the most popular is Instagram.
Instagram is a massive platform that facilitates users with various opportunities that can help them get success on this platform. People try to make their visibility on IG and buy real Instagram followers UK to show some number of following for their profile. But did you know that there is a new format for sharing content on Instagram? It allows users to share recommendations and tips in a format that can be easily understood. The very first IG guide was rolled only for health and wellness advocates at the start of the covid. But it is now available for all users.
The Instagram Guide consists of the title, introduction, optional description for entries, and cover image, allowing users to determine the specific posts through a curated flow of posts. If you still do not know about IG guides? Here we are now going to discuss in detail.
Three types of IG Guides
Any user can easily create IG guides. You just simply have to create a guide according to your account size and your business scale. When you log in to your IG profile through the application, you see the guide feature found in the options of profile that pop up when you click on the plus sign in the upper right corner. You can choose the guide which is suitable for you between the three guides of Instagram. Three guides are as follows.
- Places: This guide option gives users the facility to create a guide for a specific location or place where they want to share their information and target audience. You can use your pre-published posts for this and can search up to five videos and photos by using geotags and use title and description for guide.
- Products: For creating this guide, you can use IG shop to highlight your product or as well as your partners. It can be done in very simple steps starting from searching the product list. But keep in mind that the Instagram shop sales can use products only available. Choose a number of products, and that is displayed as a carousel.
- Posts: Brands also create guides by using their existing posts. Choose their posts and customize them under a guide by adding titles and descriptions.
How can these guides increase brand engagement?
Brand Story
The story behind the success of every brand is the efforts that they put in to make their products a brand that people love. When it comes to Instagram for brand promotion, then Instagram guide be a great tool for promotion to increase brand engagement to get the consumer to much about it and increase brand engagements. The Instagram guide provides insight for posts that can be easy for the user to track their progress. The Instagram guide presents brands in an excellent way to users and prevents them from ignoring this post from clicking.
New Product and Service Promotion
When you are starting a new business or ready to launch your products, then Instagram is the option where you can make awareness about your brand’s product and get on the top. The Instagram guide is used to promote your product because it allows users to add a call to action to the description of that product. One of the main benefits is that it presents the product in the form of a portfolio.
Create Product Highlights
The Instagram guide is an excellent tool that can be used efficiently to curate and highlight products for your followers and get more engagements on Instagram. Suppose you have certain products for a special event like a holiday or religious occasion, and you want to sell more of your specific product. In that case, you must use Instagram guides to highlight your products, and people will get to know about them.
Answer Frequently Asked Questions
Either you have a small business or a larger business. Your DMs can’t be empty in any case. People love to ask a question and get to know much about businesses and their products. You are answering that all questions can be tasking and time taking. But it is very efficient to make more engagements and reply to them all. An Instagram guide can be created to answer all of your followers’ questions frequently related to a topic. It will help to make more engagements and increase your number of followers, and even you already buy real Instagram views uk.
Conclusion
Instagram guides can be helpful to increase your business visibility and generate more engagements and followers that can increase your sales. We already mentioned in the article in detail that how you can create guides and use them efficiently.
