Being an efficient marketer requires a huge amount of expertise. Today, marketers are expected to perform everything from data analytics to the management of crises. If your client is a startup business, then you might need to do even more.
Digital marketing is a rapidly growing sphere. Therefore, it’s necessary to gear yourself with essential trends and skills. There are ample marketing resources both online and offline to help you along. However, the challenge comes up in finding the best practices. Having the right set of tools and resources can set your business in the right direction. Further, when these resources are used optimally, you can improve your brand performance and achieve professional credibility.
Through this post, we will explore a few of the best resources that every marketer must have to conduct their business flawlessly.
Types of resources you must watch out for successful marketing:
- Blogs
- Webinars
- Books
- Videos
- Podcasts
- Live conferences
- Infographics
- Social media groups
Advantages of digital marketing resources:
- They help you learn basics in a reduced amount of time;
- They introduce you to specialties like SEO, email marketing, content marketing, and so on;
- They let you connect with marketing communities.
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Google Ads Blog
People generally do not read Google Ads blogs. However, it is flooded with vital information that easily explains guides as well as Google Analytics which aids in expanding your business with ads. Blog posts are crucial for winning over ads and tips and tricks that function with platforms like YouTube, including Google services, such as how-to articles, news for Google Ads, and shopping. Google Ads blog is the apt resource to receive recommendations on the digital world directly from a big name like Google.
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Blogs by Neil Patel
Neil Patel, an accomplished marketer, is a well-known personality who contributed great ideas and blogs related to SEO. His blogs consist of many essential tips and ideas to reach top ranks on Google while educating people on link-building strategies, social media growth channels, algorithm search, recommended SEO tools, and so on. You can dig into these resources to gain expertise. Additionally, you can refer to his videos and podcasts.
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Search Engine Journals
If you are looking for updated trends related to digital advertising, SEO strategy development guides, and social media business growth hacks, then search engine journals are what you need! These respected blogs by experts are curated solely for social channels, industry news, PPC, and SEO. Here, you can also find eBooks with all the content about marketing and issues related to it.
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Search Engine Watch
A search engine watch was assembled in 1996 for tracking digital marketing developments from the beginning. This blog sheds light on PPC and SEO while including link building, recent updates, SEO hacks, algorithm hacks, social media SEO, SEO-related tips for small businesses, etc. Some other topics covered by this blog are social media marketing, Google Analytics hacks, and video optimization. Apart from what has been mentioned, you can also refer to the whitepapers and masterclasses provided by the search engine watch.
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Video Creation Tools
When it comes to effective marketing for your brands, you must rely on video creation tools such as an online video editor. When you use any video editor, you enhance your marketing post, video, or campaign with the help of specific audio and visual effects to leverage your marketing content. You can opt for any video editor of your choice at no cost or by paying a subscription fee. But keep in mind to choose one which is feature loaded and has easy functionalities.
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Unbounce Blog
For blogs meant primarily for landing pages and things related to it, the Unbounce blog is the one to read. This blog is created by a firm that provides solutions for converting landing pages and is known as The Landing Page and Conversion Optimization Blog. It showcases the effective strategies shared by editors for landing page building, optimization, business-related landing page hacks, case studies, designs, and conversion boost tips. This resource provides abundant information to digital markets, SEO specialists, and web designers.
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Infographics
Infographics are a kind of content type that cannot be missed. With it, you get visually conveyed data in concise portions. Nowadays, a majority of blogs have infographics-based material. You can find the same in abundance on sites like Pinterest. Infographics are not difficult to understand, and in case you still find it somewhat challenging, you can refer to guides dedicated to the subject.
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Social Media Groups
Books, blogs, and podcasts are undoubtedly vital resources for marketers, but groups on social media sites cannot be ignored. These groups for marketing can be inspiring, knowledgeable, and insightful. Sites like LinkedIn, Quora, Facebook, and Reddit are some of the best examples on which to read the most valuable articles and seek recommendations from the community. Communities for Reddit’s like an entrepreneur, Instagram marketing, and social media marketing are some of the topmost choices. Quora also has many community choices dedicated to entrepreneurship, business, and marketing like Growth Hackers, Marketing & Content, Digital Marketing News and Trends, etc. You can share your content in some of these spaces to promote your business.
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Live Events
To build a network and strengthen your expertise, you need to attend panels and expos while also visiting conferences for marketing related to your business domain. With live events, you can directly witness industry experts discussing expertise, developmental strategies, and upcoming avenues. Therefore, live events cannot be skipped. Some of the best marketing events to attend are Hawkefest, DMEXCO, B2B Marketing Exchange, and Content Marketing World.
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The Keyword Research Master Guide
To master keywords and SEO in all marketing spheres, you must check out the keyword research master guide. This extensively searched guide consists of topics like tracking keyword ranking, optimizing performance, and creating a relevant keyword list. Since SEO is the heart of content marketing and its fundamental elements for website development, this guide helps in imparting concrete practices to boost searchability and ranking. You can access this guide for free with the Chrome extension for easy keyword research with the SEO experts at Moz.
These were some of the best resources available for every marketing expert. Apart from them, you can also refer to resources like the growth marketing playbook, free content marketing templates, website marketing guide for small businesses, activities to develop your brand voice, and free social media resources and certifications for advertisers.
Conclusion
It is a good idea to stay connected to digital marketing resources. In the fast-paced world of digital marketing with constantly changing technology and trends, you must always be updated. When you subscribe to resources like blogs, podcasts, and online courses, you will be able to explore your business potential with self-learning and stay well-equipped and competitive in the market.
