It is reasonable to say that the TikTok revolution is well underway in 2021. There are currently over one billion monthly active users on TikTok worldwide. They are amused by thousands of brilliant influencers who can attain millions of people via the app.
Due to the significant advantages of marketing via TikTok influencers but minimal cost, TikTok is a considerable possibility for medium and small brands.
Here are some TikTok data to help you understand the app’s users:
- TikTok users use the platform eight times per day and spend 45 minutes per day on TikTok.
- TikTok’s monthly engagement rate is presently above 70%.
- For March, TikTok had more active users for a month than any other social media platform.
- Over six billion people have used TikTok.
- More than $456 million has been spent by TikTok users for in-app currency on the network.
How Does TikTok Influencer Marketing Works
When it comes to advertising, the most successful content is uploaded by influential people using TikTok.
Businesses and brands pay influencers to create sponsored content as part of a marketing partnership. After that, creators may publish their work as usual, but with a disclaimer that reads “#ad.”
How To Select A TikTok Influencer
As soon as you team up with a TikTok influencer, you organize all of your products, brand, and business with them. Your brand will become more well-known, more customers will be exposed to your services, and sales will soar.
If you choose the incorrect influencer, you run the risk of having your campaign # canceled altogether. Selecting the correct influencer is a vital part of your campaign’s success. Additionally, you can grab quality TikTok likes from Flatfitty to cheer up your brand content to attain maximum potential audience.
Know Who You’re Talking To
You must have a deeper understanding of your target audience before you can locate an influencer they’ll react to. In terms of your target audience for TikTok marketing, you can divide them into two main categories: existing consumers and potential new customers.
Begin with your consumers.
Segmenting your audience is the most effective approach to learning about your clients. Customers are divided and grouped according to essential qualities in audience segmentation. Demographics, geography, purchasing history, and behavior are examples of what may be included here.
A market opportunity study, which focuses on consumers, helps companies discover fresh leads. It implies you’ll have to look at your opponents’ consumers, your former clients, and any potential customers in your target market. You may segment new leads the same way you do clients.
Use Hashtags And Trends To Find Relevant Information
Choosing the perfect TikTok influencer for your company might be difficult due to the sheer number of influencers on the platform. However, consider the following. It’s tempting to collaborate with perfect influencers whose audiences are similar to your target clients,
Do you have a method for locating influential people? Hashtags.
Hashtags are used to organize content on TikTok. Like other types of social media meta hashtags, Hashtags contain video content so that consumers may search through current hot topics. Monitoring relevant hashtags may help you as a business locate influencers who are on the same page as you.
A budgeting software, for example, may benefit from keeping an eye on the hashtag #personalfinance. A strong TikTok subculture would develop around sharing tales about money management. This industry’s influencers are ideal for your campaign since their clients are a portion of your intended market.
Please keep track of these people while you do your investigation so you’ll have them on hand later.
A Guide To Using TikTok Influencers To Market Your Business
With 16% of the world’s population as fans, influencer marketing is big business on TikTok. While an influencer shoutout may help a TikTok campaign get off the ground, it’s not enough.
Great campaigns have a roadmap that includes strategy, objectives, and research. Follow along with me as I walk you through this segment of the roadmap.
Step 1: Learn About The Platform
Digital marketing through social media has many elements and is quite challenging to master. For organizations, there are various tools available online that are essential if they are to be successful.
Step 2: Identify Your Objectives.
Establishing campaign objectives is essential to the success of your TikTok marketing efforts. However, I advocate adopting SMART goals for social media initiatives since not all purposes are created equal.
These five essential metrics outline your objectives in the SMART format:
- Specific
- Measurable
- Achievable
- Realistic
- Time-bound
As a result, your marketing plans will be guided by your objectives. For example, many small firms aim to boost their marketing email click-through rates (CTR) by the end of the month.
Step 3: Research Influencers You Want to Work With
The next step is to do due diligence on possible influencers. Before this, I walks you through the efforts of learning about your target audience and identifying influencers that are a good fit. It’s now or never when it comes to evaluating them.
If you want to be sure an influencer is authentic, look at:
- experience in the field
- the link between the audience and the presenter
- other brand’s history
- % of people who participate
- Values that are unique to each individual
The final stage before introducing your campaign is to double-check that your influencer’s behaviors correspond with your company’s social media strategy, which you should do after researching your candidates.
