In today’s digital-first world, a robust online presence is essential for businesses of all sizes. For manufacturers and large-scale producers, e-commerce platforms play a critical role in sales promotion, brand communication, and showcasing products. A well-designed platform streamlines operations, enhances customer experience, and efficiently manages complex product catalogs.
Such was the case for our client, a global leader specializing in explosion-proof switches, CCTV systems, push buttons, and related products. With subsidiaries in multiple countries, the client required a modern, scalable e-commerce solution to ensure seamless global product and service availability.
Managing a catalog of approximately 15,000 products, each with over 1,000 unique attributes, demanded a streamlined solution for updates and changes.
The existing TYPO3 CMS system lacked integrated e-commerce functionality, limiting its ability to meet business needs.
Data Synchronization: Maintaining accurate and up-to-date product information required efficient synchronization between the TYPO3 site and an external ERP system.
Advanced Search Functionality: With extensive product documentation, certifications, and guides, the system needed a robust search engine to simplify navigation.
Responsive Design: The platform had to be accessible across various devices, necessitating a redesign to include a mobile-friendly interface.
Localization and SEO: The client required localized user experiences and improved visibility on global search engines to better cater to a worldwide audience.
Solutions
Custom extensions enabled seamless and automated updates between the TYPO3 platform and the external ERP system, ensuring the accuracy and consistency of product data.
Integration of Advanced Search and Localization:
The SOLR search engine was integrated, offering users fast and efficient access to products and supporting documents.
Region-specific language settings provided a localized experience for global users.
Enhanced Design and SEO: A comprehensive SEO audit improved search engine rankings, while a redesigned website enhanced navigation and ensured a responsive, mobile-friendly interface.
Scalable E-Commerce Solution: Leveraging Aimeos on the TYPO3 CMS, the new platform provided multi-store support, multilingual capabilities, and high-performance processing tailored to the client’s needs.
Delivered Value
The new e-commerce platform significantly improved the client’s digital infrastructure, offering:
Optimized Operations: Streamlined workflows reduced manual effort and improved efficiency.
Enhanced User Experience: A mobile-friendly design, advanced search capabilities, and localization ensured seamless navigation and usability.
Improved Service Quality: Automated processes and accurate product data enabled better service delivery across regions.
Scalability for Future Growth: The platform’s architecture supports continuous development, ensuring adaptability to future business needs.
By transforming their e-commerce platform, the client achieved a solution that aligns with their global operations and enhances customer satisfaction.
Agiliway remains committed to empowering businesses with customized digital solutions that drive growth and operational excellence.
