How successful are your articles in terms of ranking on search engines or your content marketing as a whole?
Are you writing articles only for search engines or are they expert and knowledgeable?
The Google EAT model deals with these and other questions relating to the quality of content in order to protect users from incorrect information or fake news on the Internet.
In this blog post, we shed some light on the model and show you several EAT SEO strategies that you can use to improve your website’s EAT.
What is EAT Model?
Google uses the EAT model to calculate how trustworthy the content on your website is.
EAT is an acronym that simply means Expertise, Authoritativeness, and Trustworthiness.
The EAT model is an elementary ranking factor in SEO and is particularly important for so-called YMYL websites, YMYL is an acronym for your money or your life niche.
In summary, this means: According to Business Yellow Magazine, the more a website relies on Google, the better its chances of ranking well in the SERPs.
In order to provide a trustworthy website for your users, you should prepare and optimize it accordingly. We’ll tell you how in this article.
What is a YMYL website?
EAT is particularly important for websites from the so-called YMYL area.
A YMYL website is a website that deals with sensitive topics such as business, finance, health or law.
In its monthly series, Chakti suggested that users should only be provided with reliable and trustworthy information on these websites, and that is why the YTT model is especially important for these areas.
Medic Update from Google
Google has been targeting YMYL websites since August 2019.
At that time, the assessment guidelines were changed so that content on health-related topics could only be written by medical experts.
This has had positive effects for some websites and negative effects for others.
Because the Google update is mostly related to healthcare-related sites, it was named Medic update.
Here the hour of birth of the EAT model can be decreed. Since then, the topic of EAT in SEO has become increasingly important, Techpally boss reinstated.
How is EAT Rated?
EAT is evaluated by both Google algorithms and real people based on set Google guidelines.
It is difficult for a crawler to check whether a website’s content is trustworthy. That’s why Google uses “human” verification at this point, Techpally argued.
Some EAT-SEO factors
Little advertising and banners
While banner ads can be a solid source of income, their number should be kept to a minimum.
Pop-ups in particular are very intrusive when the page loads and are not rewarded by Google.
Create your own wiki
The performance or category pages, as well as the corporate blog, are indispensable components of a website.
Having your own topic wiki is not only a useful tool for increasing organic visibility but also organic only.
Trust Elements
Are there trustworthy media in your area of activity that can confirm your expertise?
Then get their certifications and badges for the website.
You can take an example from our website. We prominently place our certificates from the BVDW, the award as a Google Premium Agency, and other certifications.
Is there a measurable EAT Value?
Unfortunately, we have to answer this question in the negative. In contrast to page speed, for example, EAT cannot be measured with any tool, and accordingly, there is no value that shows how EAT is currently doing with your website and which concrete optimizations should be made.
Website operators can therefore only implement the measures described above and regularly maintain the site.
