Low sales and income are just among the numerous issues that restaurants face. Restaurants use upselling and cross-selling to address these issues to increase profits.
Upselling and cross-selling will not only aid you, but they will also keep your consumers’ loyalty and brand trust. If done correctly, it will provide clients with a great dining experience, which will help you keep customers.
Consider employing a digital restaurant menu QR code app to help you run your business and create swift upselling and cross-selling techniques for your marketing.
Before creating your interactive QR code menu, let us first distinguish the parts of the menu hierarchy.
Food Category
The food and drink items on your interactive QR code menu are included in the food category.
You can build various cuisine categories on your interactive menu depending on your concept. For instance, if your menu concept is vegan, you can group your food and drink offerings into categories.
Salads, sandwiches, pasta, shakes, fresh juice, and other options can all be included in this category. However, you can also be imaginative when naming your cuisine categories. “Grill Me: Steaks” or “Sumptuous Fresh Juice” are options. It all depends on how you curate your menu, which must align with your concept.
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Food items
Food items include the meal and beverages you serve in your restaurant or diner. It should be well-categorized and easy to segregate for menu purposes. Hence, if you have Salads in your food category, you can line up different salads like Kale Salad, Mixed Greens, Caesar salad, and others.
This goes the same with beverages. If you serve different fruit shakes, you can name them according to their fruits. Hence, you can list down avocado shake, mango shake, green shake, and others.
Modifier group
The options and add-ons in your interactive menu QR code are included in the modifier group. It enables you to cross-sell and upsell a few of your restaurant’s or evening menu items.
For instance, customers can select to upsize their iced tea drink and choose from the upselling portion of your interactive menu if they would like a larger size.
Other modifier categories include cheese, meal additions, salad dressings, and steak doneness.
A modifier group may also be explicitly added to a particular food category. Alternately, you can add a food modifier list per item to any specific food item on your menu.
Choices and add-ons are the two different categories of modifiers. Here is how to tell them apart.
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Choices
Your interactive menu’s options or selections should be carefully considered. Thanks to this, you may provide clients an opportunity in how they wish to order their meals. For instance, if a customer purchases a steak, you can offer options or choices regarding the level of doneness.
As another illustration, if a customer gets a mixed green salad, they should be given the option of selecting the sort of green veggies to include in their salad order. There are many salad dressing options included as well.
It is required to add options or choices to your interactive menu. However, they might or might not have a cost.
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Add-ons
The addition of extras or add-ons will benefit your interactive menu. It enables you to include extra ingredients or components in a particular cuisine or drink. Customers can alter their orders to fit their needs thanks to it.
But keep in mind that you should specify each item’s price when making an add-ons or extras list.
For example, you can offer an add-on option for extra coleslaw, extra cheese, a side dish, and other items on your customized menu. Learn more about improving restaurant revenue
Conclusion
Knowing these specific inclusions for the menu hierarchy will make you create a more personalized and tailored interactive menu for customers.
Hence, a more tailored interactive menu can cater to customers comfortably and let them choose the meal orders they want without hassle.
Consider using a digital restaurant menu QR code app to integrate menu add-ons and choices easily.
