Are you a young woman who loves fashion and wants to look fabulous without breaking the bank? Do you want to shop online for the latest trends, styles, and outfits, and get inspired by celebrities, influencers, and designers? If you answered yes to any of these questions, then you might want to check out Pretty Little Thing, an online fashion retailer that caters to young women under 30.
Pretty Little Thing, or PLT for short, is one of the most popular and successful fast fashion brands in the world. It started as a small accessory brand in 2012 but has since grown to be a global phenomenon, with millions of customers, followers, and fans. In this article, we will tell you everything you need to know about this company, including its history, products, collaborations, social media presence, and values. We will also give you some tips on how to shop at it, and how to style your PLT pieces. By the end of this article, you will see why this company is more than just a pretty little thing, it is a pretty big thing in the online fashion world.
The History of PLT
It was founded in 2012 by Umar Kamani, the son of Mahmud Kamani, the founder of Boohoo, another online fashion giant. Umar Kamani had a passion for fashion and entrepreneurship and wanted to create his own brand that would appeal to young women who wanted to look good and have fun. He started PrettyLittleThing as a small accessory brand, selling jewelry, sunglasses, and bags, and operated from a small office in Manchester, UK.
This store soon gained popularity and recognition, thanks to its affordable prices, trendy designs, and clever marketing strategies. The company expanded its product range to include clothing, shoes, beauty products, and home decor items and also launched its own website and app. The fashion company also started to collaborate with celebrities, influencers, and designers, such as Kourtney Kardashian, Hailey Bieber, Maya Jama, Molly-Mae Hague, and Karl Lagerfeld, to create exclusive collections and campaigns. They also sponsored various events, such as Coachella, Wireless Festival, and Love Island, to increase their brand awareness and exposure.
The company’s growth was phenomenal, and it soon became one of the leading online fashion retailers in the world. In 2016, PLT was acquired by Boohoo Group, which also owns other online fashion brands, such as Nasty Gal, Miss Pap, and Karen Millen. However, this online retailer still operates as an independent brand, with Umar Kamani as the CEO. It now has offices in Manchester, London, Los Angeles, and Sydney, and ships to over 200 countries worldwide. It also has over 15 million followers on Instagram, over 3 million followers on Facebook, and over 1 million followers on Twitter. Their revenue in 2020 was over £500 million, and it is expected to grow even more in the future.
The Products of Prettylittlething
One of the main reasons why this online fashion retailer is so popular and successful is its wide range of products, sizes, and styles that cater to different tastes, preferences, and occasions. Whether you are looking for a party dress, a casual top, a denim jacket, or a swimsuit, you can find it at prettylittlething.com. You can also shop by category, such as plus size, shape, petite, tall, or maternity, to find the perfect fit for your body type. It also offers shoes, accessories, beauty products, and home decor items, so you can complete your look and lifestyle with ease.
Their products are also known for their quality, affordability, and variety. Their products are made from high-quality materials, such as cotton, polyester, denim, and leather, and are designed to last and be comfortable. The company products are also very affordable, with prices ranging from £3 to £100, and often have discounts, sales, and offers, such as free delivery, student discounts, and referral codes. Products are also very varied, with over 5000 new styles added every week, and over 1000 new products added every day. Their products are also inspired by the latest trends, styles, and celebrities, so you can always find something new and exciting to wear.
The Collaborations
Another reason why it is so popular and successful is its frequent collaborations with celebrities, influencers, and designers, who create exclusive collections and campaigns for pretty little things. These collaborations help this company to attract more customers, followers, and fans, as well as to showcase its products and values. Some of the most notable collaborations of PLT are:
- Kourtney Kardashian: In 2017, this company collaborated with Kourtney Kardashian, one of the most famous and influential celebrities in the world, to create a collection of 40 pieces, including dresses, jumpsuits, bodysuits, and coats, that reflected Kourtney’s glamorous and edgy style. The collection was a huge success and sold out within hours of its launch.
- Hailey Bieber: In 2018, pretty-little-thing collaborated with Hailey Bieber, a supermodel and the wife of Justin Bieber, to create a collection of 60 pieces, including blazers, trousers, crop tops, and mini dresses, that reflected Hailey’s chic and sophisticated style. The collection was also a huge success and received rave reviews from customers and critics alike.
- Maya Jama: In 2019, they collaborated with Maya Jama, a TV and radio presenter and the ex-girlfriend of Stormzy, to create a collection of 80 pieces, including tracksuits, hoodies, jeans, and jackets, that reflected Maya’s cool and casual style. The collection was also a huge success and was praised for its inclusivity and diversity, as it featured models of different sizes, shapes, and ethnicities.
- Molly-Mae Hague: In 2019, the company collaborated with Molly-Mae Hague, a social media influencer and the runner-up of Love Island, to create a collection of 50 pieces, including dresses, skirts, tops, and accessories, that reflected Molly-Mae’s feminine and flirty style. The collection was also a huge success, and broke PLT’s sales records, as it generated over £2 million in the first hour of its launch.
- Karl Lagerfeld: In 2020, this fashion retailer collaborated with Karl Lagerfeld, one of the most iconic and legendary fashion designers in the world, to create a collection of 40 pieces, including t-shirts, sweatshirts, leggings, and bags, that featured Karl’s signature logo, silhouette, and cat, Choupette. The collection was also a huge success and was hailed as a tribute to Karl’s legacy and influence.
The Social Media Presence
Another reason why this brand is so popular and successful is its strong and active social media presence, where it engages with its customers, followers, and fans, and showcases its products and values. It uses various social media platforms, such as Instagram, Facebook, Twitter, YouTube, TikTok, Snapchat, and Pinterest, to communicate with its audience, and to create and share content, such as photos, videos, stories, podcasts, blogs, and quizzes. Some of the ways PLT uses social media are:
- PLT Edit: it is a section on PLT’s website and app, where you can find curated collections, seasonal picks, and exclusive drops, that are inspired by the latest trends, styles, and celebrities. You can also find tips, tricks, and advice on how to style your pieces, and how to look after your products.
- PLT Behind Closed Doors: It is a podcast series, where company representative interviews various celebrities, influencers, and experts, such as Megan Barton-Hanson, Olivia Bowen, Jacqueline Jossa, and Dr Alex George, about their lives, careers, and opinions on various topics, such as fashion, beauty, health, and relationships.
- TikTok Challenges: Their TikTok Challenges are viral challenges, where the company invites its customers, followers, and fans to create and share videos on TikTok, using their products, hashtags, and songs. Some of the most popular PLT TikTok Challenges are #PLTPinkMonday, #PLTStyle, #PLTChallengeAccepted, and #PLTBlackFriday.
- Influencer Program: The PLT Influencer Program is a program, where the company partners with various social media influencers, who have a large and loyal following, and who share their values and vision, to promote their products and brand. PLT Influencer Program offers various benefits, such as free products, discounts, commissions, and exposure, to its influencers, and also supports them with training, guidance, and feedback.
The Values of Prettylittlething
Another reason why this brand is so popular and successful is its values, which reflect its vision, mission, and purpose. It is a brand that celebrates diversity, inclusivity, and empowerment and aims to make every woman feel confident and beautiful in their own skin. The company also cares about its customers, employees, partners, and the environment, and strives to make a positive impact on the world. Some of the ways PLT demonstrates its values are:
- Diversity: It is a brand that embraces and celebrates diversity, and believes that beauty comes in all shapes, sizes, colors, and backgrounds. This brand is committed to creating and offering products that cater to different body types, such as plus size, shape, petite, tall, and maternity, and also features models of different ethnicities, skin tones, and hair types, in its collections and campaigns. They also support and collaborate with various charities and organizations that promote diversity, such as Black Lives Matter, Pride, and Girl Up.
- Inclusivity: This Company fosters and promotes inclusivity, and believes that everyone deserves to feel welcome, respected, and valued. It is dedicated to creating and offering products that are accessible, affordable, and adaptable, and also provides customer service, delivery, and returns that are easy, fast, and convenient. It also engages and interacts with its customers, followers, and fans, through various social media platforms, podcasts, blogs, and quizzes, and also invites them to participate in various events, challenges, and programs.
- Empowerment: This online retailer inspires and empowers women, and believes that everyone has the potential to achieve their dreams and goals. The company is passionate about creating and offering products that are trendy, stylish, and confident, and also provides tips, tricks, and advice on how to style and look after your products. They also showcase and celebrate various celebrities, influencers, and experts, who share their stories, experiences, and opinions on various topics, such as fashion, beauty, health, and relationships.
How to Shop at prettylittlething
If you are interested in shopping at PLT, you might be wondering how to do it. Shopping at this company is very easy and fun, and you can do it from anywhere and anytime, using your computer, tablet, or phone. Here are some steps on how to shop for pretty little thing:
- Step 1: Visit their website or app, and browse through its products, categories, and collections. You can also use the search bar, filters, and sort options to find what you are looking for. You can also get inspired by the PLT edit, where you can find curated collections, seasonal picks, and exclusive drops.
- Step 2: Once you find something you like, click on it, and you will see more details, such as the price, size, color, and description. You can also see how the product looks on different models, and read customer reviews and ratings. You can also use the size guide, the fit finder, and the wishlist to help you choose the best option for you.
- Step 3: When you are ready to buy, click on the add to bag button, and the product will be added to your shopping bag. You can also continue shopping and add more products to your bag. You can also use the promo codes, the student discounts, and the referral codes to get more savings and benefits.
- Step 4: When you are done shopping, click on the checkout button, and you will see your order summary, where you can review and edit your products, quantities, and prices. You can also choose your delivery option, such as standard, next day, or express, and your payment method, such as credit card, debit card, PayPal, or Klarna. You can also enter your delivery address, your billing address, and your contact details.
- Step 5: When you are satisfied with your order, click on the place order button, and you will receive a confirmation email with your order number, tracking number, and delivery date. You can also track your order status and progress on their website or app, or contact their customer service if you have any questions or issues.
How to Style Your PLT Pieces
If you have shopped at prettylittlething, you might be wondering how to style your PLT items. Styling your clothes is very fun and creative, and you can do it in many different ways, depending on your mood, occasion, and personality. Here are some tips on how you can do this:
- Tip 1: Mix and match your pieces with other items in your wardrobe, such as jeans, jackets, shoes, and accessories, to create different looks and outfits. You can also layer your pieces, such as tops, dresses, and bodysuits, to add more depth and dimension to your look.
- Tip 2: Follow the latest trends, styles, and celebrities, and see how they style their products. You can also browse the PLT edit, where you can find curated collections, seasonal picks, and exclusive drops, that are inspired by the latest trends, styles, and celebrities. You can also use the hashtag #PrettyLittleThing on social media, where you can see how other customers and celebrities style their PLT pieces, and join the community.
- Tip 3: Experiment with different colors, patterns, and textures, and see how they complement or contrast with your pieces. You can also play with different styles, such as casual, chic, edgy, or glam, and see how they suit your clothing items. You can also accessorize your stuff, such as with jewelry, sunglasses, hats, or bags, to add more flair and personality to your look.
- Tip 4: Be confident and comfortable in your products, and wear them with pride and joy. Remember that it is a brand that celebrates diversity, inclusivity, and empowerment, and aims to make every woman feel confident and beautiful in their own skin. You are the best model for your products, and you can rock them in any way you want.
Conclusion
Prettylittlething is an online fashion retailer that caters to young women under 30 and offers trendy, affordable, and stylish clothing and accessories. It is also a fashion destination, where you can get inspired by the latest trends, styles, and outfits, and join the community. It is also a brand that celebrates diversity, inclusivity, and empowerment and aims to make every woman feel confident and beautiful in their own skin.
If you are looking for a place to shop for your next outfit, why not give PLT a try? You might be surprised by how much you love it. It is more than just a pretty little thing, it is a pretty big thing in the online fashion world.
