When you think of modern marketing methods, you probably don’t jump right to email. After all, marketing with email has to be like boiling coffee on a campfire: old-fashioned. However, nothing could be further from the truth!
It might hit you like a shot of espresso, but email marketing is arguably the most effective method of marketing in 2022! The average email marketing campaign earns $36 for every $1 spent. That’s a 3,600% return on investment! If you want a “shot” at that 3,600% ROI, here are some tips to help you promote your coffee shop via email.
Build your email list
If you’re going to run a successful email marketing campaign, you need email addresses to send them to. That means you need to collect email addresses.
You can’t simply add random email addresses to your contact list. The people need to agree to join your list. Luckily, there are several time-tested ways to collect email addresses from your customers:
- Offer emailed receipts and include an opt-in offer.
- Promote your email subscription on social media.
- Provide an exclusive email-only offer if they join (free cup of coffee for subscribing, etc.).
- Simply ask!
The more emails you collect, the more effective your campaign is. That’s the basis of email marketing 101.
Design the perfect email templates
Your email layout is a big deal. It’s like the difference between a regular, boring cup of coffee and one with fancy latte art. A well-designed email catches the eye and makes your messaging look more professional to potential customers.
Of course, it’s not always easy to design a professional-looking email. You’re busy running a coffee shop! That’s where email templates come in. By using a template, you can simply choose a great layout, input your messaging (which we’ll get to), and you’re ready to send. It’s a piece of cake (or muffin, since that goes better with coffee)!
Think about your messaging
What do you want to tell your customers? There should always be a message or goal with every email. Whether you want readers to visit your shop, check out your latest coffee creation, read your latest newsletter, or sign up for a coffee rewards program, make sure you tell them!
The messaging is the meat of your email campaign. If the layout is the latte art, the messaging is the actual coffee underneath. It’s the most important part!
Before you create your email campaign. Think about what you want to accomplish. Then, lead your readers down the page until you get to the call to action (CTA). That’s the final push to get readers to take the next step. Your messaging and CTA should offer some kind of value to the readers. Otherwise, they might not do what you want them to do!
Send regular emails
A single email is good, but an entire email campaign is great! You want to keep your coffee shop top-of-mind for customers. To make sure they don’t forget about you, send emails consistently.
Most marketing professionals typically send emails twice a month or up to weekly. Send too many, you’ll irritate your readers. Send too few, and your customers might forget about you. Try a few different tactics to find what works best for your business.
Build your email campaign
Email marketing isn’t some antiquated promotional method. It’s one of the most effective marketing tools today! When you’re ready to create an email campaign, build your contact list, design the perfect layout, and think about your messaging. Then, be consistent and send regular messages. Do all that, and you’ll have the most popular coffee shop in town!
