Whether you are a small business owner or a business tycoon, Search Engine Optimization(SEO) plays a major role in the success of your business. Your marketing efforts including your SEO determine how you can reach to your potential audiences. According to the survey, most internet users do not look past the first page of SERPs so it is not easy to reach your audiences. In this blog, we will discuss how you can increase your ranking on SERP with the implementation of SEO strategies. Here is how you can improve website traffic with SEO in Niagara Falls, Canada.
Target Relevant Primary and Secondary Keywords
To improve website traffic with SEO, the first thing you do is keyword research. You should find keywords that are relevant to your business and industry and that have a great volume and low difficulty. Effective keyword research is a great foundation for any SEO strategy. You will have to identify primary and secondary keywords. Your primary word is the main keyword that focuses your content and per page requires one primary keyword. Your generated primary keyword should match your brand, industry, products and services. When it comes to secondary keywords, there can be few in numbers. These keywords support your main topic. These secondary keywords can have 3-4 words that are usually used in your articles.
Write Quality Original Content
If you want Google to index your page and increase your traffic then you should create high-quality content. Google highly appreciates when you put out original content and also rewards you with high visibility on SERP when you put out such content. It plays a major role in your audiences finding you and becoming regular readers of your site. When you produce original content, it will show audiences your unique perspective and expertise allowing them to be interested in your brand.
Format Your Content for Search Engines & Target Featured Snippets
Generating original content along with informational content and target featured snippets are equally important. You should make sure your content is answering what your readers are asking. These featured snippets appear on top of the search engine results on Google. They provide short content about the topic for the user to know better about the topic without having them leave the page. They are highly visible, helpful and likely to increase website traffic organically. However, you find your website on this position on SERP is very difficult due to high competition. To get there you need to optimize your content to target them.
Optimize Your Page Title and Meta Description
Your page title and description are the first things that your audience sees. Users will decide whether to click on your site or not depending on your these alone. You should put lots of effort when generating it as it is one of the major factors in increasing your website traffic.
Here are a few tips for you when optimizing your page title and meta description:
- You should keep your page title between 30-60 characters
- You should keep your meta description under 160 characters
- Insert your primary keywords
- Tell what your page is about and make it unique
- Make sure your page title and description are unique for every page
Use Short, Descriptive URLs
Optimising your URLs can significantly improve your on-page SEO. Effective URLs allow search engines to understand your page and give you a more user-friendly appearance in SERPs. An effective URL should:
- Use keywords: Insert your primary keyword
- Be precise: When your reader sees your link, it should tell what your page is about.
- Be concise: Short URLs that are between 30 to 60 characters should be used. URLs that are longer than the mentioned characters, make search engines difficult to process and might rank you lower on SERPs.
Generate Backlinks from High Site Authority Websites
Backlinks also known as external links leading to your website. It is an important ranking factor that helps in improving your SEO in the long run. These backlinks from high-authority sites can help to increase your site’s authority. You can obtain these links through link building. This link-building is an ongoing process and with time you all be able to accumulate a high number of backlinks and linking sites.
Remove Anything That Loads Slowly
One of the major red flags of a website would be a slow loading speed. When your website is slow it not only affects your user experiences but also affects SEO. This is because page speed is a ranking factor as given by Google. Moreover, slow website makes users get out due to a bad experience which increases the bounce rate. When your bounce rate increases, it will affect your SEO. To optimise for page speed, make sure you have optimised your images and videos. Moreover, use less css and javascript in your website to make is faster.
Use a Mix of Internal and External Links
When you use a mix of internal and external links, it will help you improve website traffic. Moreover, it tells search engines about the importance of that particular page. Also, the anchor text tells the search engines about the page in advance.
Internal links are the links that direct users to other pages on your website. This encourages your users to stay on your website for a longer time. For example: you could insert a link on your blog that directs to your other related blog or a service page.
An external link is the link that directs your link to another website. When you insert a link to another website, make sure the site is relevant to your site. Moreover, when you are linking to a blog post for a source or reference, make sure to use a proper anchor text not a naked link.
Optimize Your Graphics
Inserting eye-catching graphics and images is highly important at the same time it is equally important to optimize them. Here are a few things you should remember when inserting graphics or images into your page:
- Size and Formatting: When inserting images, you should make sure that your selected images have the right size. If your image size happens to be too large, it can lead to a slow loading speed of the website. Moreover, image format is also important. It is better to use webp format rather than png or jpg.
- Accessibility: You should always remember to insert alt text when inserting images. This step can make your site more accessible for your screen readers and will also improve your SEO efforts.
- Context: When inserting your images, just inserting them in random places can affect the quality of your content. Your images should always be inserted beside relevant text on your page. If possible, try to insert the most important image near the top of the page.
- Test: Do not forget to test your images on both desktop as well as mobile. Most of the users tend to search Google images from mobile so you should also focus on optimizing your images for mobile.
Conduct Regular Site Audits
Performing regular site audits helps to ensure that your site is functioning smoothly. It is very important to conduct site audits from time to time. This helps you identify the issues that you might have missed last time. Issues such as broken links, orphaned pages, slow load speed, etc. are common ones that you can solve. It helps to immediately resolve the issue that has been identified and enhance user experience for your audiences.
Study Your Competitors
When you check out your competitors, you learn a lot of things that you are missing on your website. Moreover, It gives you an insight into your competitor’s strengths and weaknesses. You can do the same for your website and capitalize on the opportunities in their weaknesses. It also gives you a better learning of your competitor’s content and a chance to generate new ideas for your content.
Continue Learning About SEO
One thing every digital marketer should know is that Google’s algorithm is never constant. In order to keep up with its ever-changing nature, consistent learning of SEO is crucial to grow and succeed in the long run.
In conclusion, If you want to improve website traffic with SEO in Niagara Falls, then these are the steps you should follow to get your desired ranking. Implementing these SEO strategies tailored to Niagara Falls, Canada, can give your website the desired rankings in search engine results. If require professional expertise, you can partner up with the best digital agency in Niagara Falls, Canada. A reliable agency can craft a personalized SEO strategy that aligns with your business goals. Their expertise, dedication, and knowledge of the local market can elevate your website traffic and drive meaningful results for your business. With their guidance, you can watch your online visibility soar, attracting more visitors and turning them into a loyal customers. Invest in the right digital partner and unlock the full potential of your online presence in Niagara Falls.
